The DNA of East Coast Lifestyle is simple: it’s about being proud of where you’re from. East Coast Lifestyle acknowledges that we were established and operate in Mi’kma’ki, the ancestral and unceded territory of the Mi’kmaq People. In March of 2013, Alex MacLean, a senior Business student at Acadia University was asked to start a temporary business for an Entrepreneurship class project. With an $800 loan from his dad and a passion to rep his coast, Alex produced his first 30 East Coast Lifestyle hoodies and sold them to his closest friends. Using the proceeds from the first batch, ECL began distribution from the trunk of Alex’s car and on his mom's front lawn for several months until the birth of the popular anchor logo.

Within weeks, ECL became a staple on social media with thousands of photos of East Coasters showcasing their pride from all around the world. The hype continued to escalate by the day as pictures of celebrities representing their coast made their way to social media. From hockey superstar Sidney Crosby to Wu-Tang Clan’s Ghostface Killah and singing sensation Ed Sheeran, EastCoast Lifestyle solidified its place as the staple brand of the East Coast. Specializing in everything surf, snow and street, East Coast Lifestyle gives everyone an opportunity to wear their heart on their sleeve with fresh designs and high quality clothing. East Coast Lifestyle allows you to bring a piece of home with you wherever you go – helping you connect with your coast from around the world.

 2022 Queens Jubilee Medal awarded to Alex MacLean
• 2022 EY Atlantic Entrepreneur of the Year Winner
 2022 Atlantic Business Magazine's Top 50 CEO
 2021 Canadian SME National Business Awards Young Entrepreneur of the year
• 2016 Start Up Canada High Growth Award
• 2016 Downtown Halifax "Rookie Of The Year"
• 2016 AMA's Marketer On The Rise
• 2015 The Kit Top Under 25 To Watch
• 2015 EY Emerging Entrepreneur Of The Year
• 2015 Marketing Magazine - Top 30 Under 30
• 2015 Cupid's Cup Finalist
• 2015 Halifax New Business Of The Year
• 2015 Global Student Entrepreneur - 1st Runner Up
• 2014 Student Entrepreneur National Winner